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A few prospectives on business and branding issues to provoke thinking

How Covid19 has underscored the failures of Effective Risk Management

"Everyone has a plan until they get punched in the face” - Mike Tyson

Pepsi’s disappointing new slogan says a lot about the brand, as well as the marketing industry

A few simple ways to improve your brand’s website’s traffic without spending a fortune

One of the most common branding errors occurs right at the beginning of the process

What’s the difference between brand ‘differentiation’ and ‘distinctiveness’? And does it really matter?