The COVID 19 pandemic has highlighted a serious failure in risk management: A lack of ‘out-of-the-box’ thinking and anticipation in ‘what if’ scenario planning. Americans only change from catastrophe, not from experience”-President Theodore (Teddy) Roosevelt COVID-19 is the latest, but perhaps the most extreme example to date, of the failure of risk management as a…
“Everyone has a plan until they get punched in the face” – Mike Tyson
How is your 2020 plan going? As Mike Tyson famously said, “Everyone has a plan until they get punched in the face”. Over the last decade, we’ve heard of numerous ‘2020’ plans from companies large and small. Apparently, a lot of ‘strategically-minded people’ (i.e. the usual suspects) felt strongly that 2020 (an oft-mentioned and numerically…
One of the most common branding errors occurs right at the beginning of the process.
The opportunity to tailor a new brand to succeed in competitive markets is perhaps the single most important opportunity that a nascent brand will face at launch. Getting it right, and building a relevant and differentiated proposition is essential to creating the conditions for early success and establishing the foundations for strong, sustained brand growth…