Brand

Pepsi’s disappointing new slogan says a lot about its brand strategy and its imagination, as well as the marketing industry generally.

There’s so much to be disappointed about Pepsi’s new ‘slogan’ announcement, that it’s hard to know where to start. After two decades, Pepsi has seemingly concluded that adopting a new marketing slogan will help them to better explain their brand’s uniqueness and presumably thereby improve their sales and marketing results. I suspect that they are…