Reinvention and Innovation

Reinvention - New answers for new needs

Many companies are finding that their business model is no longer as relevant or profitable as it was. Some are finding that they are irrelevant. The ability to embrace change has fast become a strategic advantage enabling brands and companies to adapt quickly to new customer needs as they change. Moving faster than the competition to reinvent their businesses is now the safest approach for many brands. Those that hesitate or resist risk a Darwinian fate as competitors adapt faster to new market realities.
In particular, Alchemy helps companies to:
  • Bring the management team together to workshop new strategies, products and services
  • Identify future growth avenues and strategic options through market intelligence and research
  • Evaluate alternative opportunities and assess practical implications and investment requirements
  • Validate and confirm preferred option(s)
  • Renew go-to-market strategies
  • Develop an actionable plan for implementation

"Alchemy's business consulting insight and sharp strategic marketing thinking quickly brought clarity and focus to our corporate strategy. They identified our key strengths and then built a compelling brand positioning working across three geographies in less than 6 weeks.  The end result enabled the company to streamline its product portfolio, operations and launch marketing programs that contributing directly to triple digit yearly revenue growth”.

— Andrew Scott, VP Marketing, NeuroSky

Interested in something else?

Revitalising Brand Strategy

Digital Fluency

Market & Customer Insight