Alchemy was commissioned to help design and develop the brand new Atura hotels website. This new hotel brand was uniquely developed to be positioned as a technology focussed designer hotel aimed at young professionals and set at great value. Alchemy developed a modern designed site that features a responsive design accessible via mobile and tablet devices. The site also allows for further hotels under the Atura brand to be added to the template with ease. The website has been well received by the client and guests alike.
The creative direction for the site, set by Alchemy, was then further developed into offline advertising communications, and further developed into Atura Dandenong, Blacktown and Albury.