An Insight-Driven Approach to Brand Development
The core strengths of Alchemy lies in its insight and strategic thinking. Our strong team of business and brand consultants focus on strategy development. We believe brand is about the true value that business bring to its customers, which may not always be apparent, especially to those closest. Effectively, we ‘interrogate the product/service until it confesses to its strengths’. Only then we can develop a relevant as well as differentiating brand that enables our clients to compete successfully.
Open Resourcing – Agile and Scalable
We work with selected talents and experts in various area of execution. We don’t accept what is ‘on hand’ (as the big network agencies do). Instead, we are guided by the specific needs and we cherry-pick for the ideal fit.
This ‘movie-set’ approach enables our clients to access the best resources for the task at any given time, and switch smoothly to other resources when new project tasks demand. The result improves the quality of the team’s thinking and delivery, whilst also reducing fixed overhead costs. Potentially it is endlessly expandable (quickly), and open all skill sets required.
Turnkey Project Management
Alchemy manages resources at each stage, overseeing project management (cost and timeline), quality control and orchestration of all deliverables.
This ensures there is consistent and coherent strategy ‘backbone’ throughout the project’s development. It also takes much of the heavy-lifting off the client’s team, who are able instead to overview, approve or redirect progress rather than get bogged down in the trenches.
Accumulated Learning – Knowledge Management
Continuity and overview of all aspects of the project ensures accumulated learning and experience which is retained over time by the team. Knowledge management and a stable team ensure that we are able to hit the ground running from a position of existing knowledge and familiarity for future briefs.
