Go-to-market (G2M) Strategies
Once the brand strategy and communications approach has been established the G2M approach is central to successful in-market results. Careful consideration is required to best approach the market in order to achieve priority results and traction from which further momentum can successfully be managed. This demands a combination of focus, priorities and steady growth on strong foundations.
Amongst the primary services we offer are:
- Distribution and retail plans, online and offline
- Communications channel mapping against key stakeholder groups
- Launch and market entry approaches
- Market prioritisation
- Targeted activation
- KOLs / influencers / spokespeople / ambassadors
- Pricing & promotions
