Motivating Customer Engagement
New media, channels and customer touch-points are important.
Creating brand awareness and saliency to build customer interest and trust has changed more during 2020, the entire previous decade. As many brands crowd into online platforms and channels it has never been more important to stand out from the crowd with relevance and value.
New channels, ‘owned’ content strategies, on-line communities, purposeful engagement and other tactics are essential to increase both relevance and differentiation in order to stand out from the crowd. This also creates tremendous opportunities for SEO, the key to creating powerful online search.
In particular, we’ll help you:
Discover new or under-exploited channels
Put together a comprehensive channels plan
Identify channel partner in execution