Transforming service apartments as a hip, new hotel brand
What we did:
Brand strategy & positioning
Identity design across all properties
Launch creative campaign
Website design and development
Online social and content outreach
Alchemy transformed half a dozen service apartment buildings into a unique and vibrant boutique hotel brand called Ovolo, whilst keeping the unique characters of each property and reflecting its distinctive neighbourhood. This pioneered a new approach to a ‘molecular’ hospitality collection, as opposed to the traditional ‘string of pearls’. Every Ovolo hotel is united by attitude, design, service and innovation, whilst celebrating its individuality.
Alchemy expressed Ovolo’s positioning as ‘There’s something happening here’ to quickly established its challenger, quirky attitude. With heavy online marketing this rapidly achieved healthy occupancy and leading RevPar. It was also recognised as the ‘Brand of the Year’ across all categories three years in a row. Today the Ovolo brand has grown successfully in HK and across Australia.
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