Launching Asia's first online Motor insurance

Client:

Direct Asia

What we did:

Brand positioning

Marketing strategy

Creative concept & campaign

On-going tactical engagement programs

No one offered non-life insurance online in Asia. Direct Asia set about to disrupt that market with a better offer, beginning with car insurance:

  • Best price guaranteed (up to 40% savings)
  • Better customer service – 24/7 always available
  • Prompt help and insurance processing

We asked Alchemy to accelerate our brand and accelerate it they did. The Alchemy team quickly understood our business, our brand, our values and magically brought them to life in a new and very effective, big creative idea. Spot on! Sales have soared.

 

“We asked Alchemy to accelerate our brand and accelerate it they did. The Alchemy team quickly understood our business, our brand, our values and magically brought them to life in a new and very effective, big creative idea. Spot on! Sales have soared.”  

–  Nicola Faquet, CFO, Direct Asia

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