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How Covid19 has underscored the failures of Effective Risk Management (ERM)

The COVID 19 pandemic has highlighted a serious failure in risk management: A lack of ‘out-of-the-box’ thinking and anticipation in ‘what if’ scenario planning. Americans only change from catastrophe, not from experience”-President Theodore (Teddy) Roosevelt COVID-19 is the latest, but perhaps the most extreme example to date, of the failure of risk management as a…

“Everyone has a plan until they get punched in the face” – Mike Tyson

How is your 2020 plan going? As Mike Tyson famously said, “Everyone has a plan until they get punched in the face”. Over the last decade, we’ve heard of numerous ‘2020’ plans from companies large and small. Apparently, a lot of ‘strategically-minded people’ (i.e. the usual suspects) felt strongly that 2020 (an oft-mentioned and numerically…

Pepsi’s disappointing new slogan says a lot about its brand strategy and its imagination, as well as the marketing industry generally.

There’s so much to be disappointed about Pepsi’s new ‘slogan’ announcement, that it’s hard to know where to start. After two decades, Pepsi has seemingly concluded that adopting a new marketing slogan will help them to better explain their brand’s uniqueness and presumably thereby improve their sales and marketing results. I suspect that they are…

A few simple ways to improve your brand’s website’s traffic without spending a fortune

There are approximately 1.5 billion websites on-line in the world today, of which over 200 million are actively maintained. And every second, 2.5 new websites appear. In such a crowded environment, ensuring that your own website stands out and gets attention from the right people, is a daunting task. The simplest way to promote a…