Sharpen Your Edge
A company's brand has never been more important for success than today.
Relevance. Trust. Engagement
Some of our clients
What we do for our clients
Revitalising Brand Positioning
The value-chain, customer journey and purchase-funnel have all recently undergone profound change. Reinventing brand strategy and go-to-market approaches, ahead of the competition is crucial for success in today’s new markets.
New Market & Customer Insights
Many previous customer learnings and insights are now out of date. New priorities, customer values, pain-points and unmet needs are replacing the old and must be understood afresh to inform today’s strategy and decision making
Digital Fluency
All businesses and brands are now recognising the importance of an online presence if they had not before. Both for customer relationships, internal operations and sales / distribution. Until 2020, few had felt the immediate urgency.
Stand-out Creative Ideas
Changing times need new ways of standing out with customers and stakeholders. Everything from brand identity, design to fresh creative ideas that capture attention and interest, needs to be reassessed, updated and applied across the board.
Motivating Customer Engagement
The entire customer journey, sales funnel, purchase and distribution experience is now ripe to be reimagined, from end-to-end. New on-line, social and content strategies are essential to increase brand saliency, attract and engage new customers.
Business Strategy Reinvention
Bringing fresh and original approaches to the market is especially important for business today. Reinvention and innovation can be applied at any and every aspect of the business. The more aggressive and successful brands leap-frog over others
Our work
Direct Asia
Positioning Asia’s first online insurance business and launching it across different markets.
Ovolo Hotels
Migrating a group serviced apartments into a successful hotel brand with irreverent attitude.
AIA
Developing customer insights across Asia and repositioning AIA to be “The Real Life Company”.