Sharpen Your Edge

Brand is your greatest competitive asset.

A company's brand has never been more important for success than today.

Relevance. Trust. Engagement

Some of our clients

What we do for our clients

Revitalising Brand Positioning

The value-chain, customer journey and purchase-funnel have all recently undergone profound change. Reinventing brand strategy and go-to-market approaches, ahead of the competition is crucial for success in today’s new markets.

New Market & Customer Insights

Many previous customer learnings and insights are now out of date. New priorities, customer values, pain-points and unmet needs are replacing the old and must be understood afresh to inform today’s strategy and decision making

Digital Fluency

All businesses and brands are now recognising the importance of an online presence if they had not before. Both for customer relationships, internal operations and sales / distribution. Until 2020, few had felt the immediate urgency. 

Stand-out Creative Ideas

Changing times need new ways of standing out with customers and stakeholders. Everything from brand identity, design to fresh creative ideas that capture attention and interest, needs to be reassessed, updated and applied across the board.

Motivating Customer Engagement

The entire customer journey, sales funnel, purchase and distribution experience is now ripe to be reimagined, from end-to-end. New on-line, social and content strategies are essential to increase brand saliency, attract and engage new customers.

Business Strategy Reinvention

Bringing fresh and original approaches to the market is especially important for business today. Reinvention and innovation can be applied at any and every aspect of the business. The more aggressive and successful brands leap-frog over others

Our work

Direct Asia

Positioning Asia’s first online insurance business and launching it across different markets.

Ovolo Hotels

Migrating a group serviced apartments into a successful hotel brand with irreverent attitude.


Developing customer insights across Asia and repositioning AIA to be “The Real Life Company”.